The
Dow Chemical Company
Dow Health Promotion
Evaluation Summary
Narrative Description of Evaluation Results
Evaluation in the Dow Health Promotion program is part
of a complete process of measurement based program management (see diagram).
The approach to evaluation includes staff education, protocol development
and most importantly the maintenance of an accurate, well-designed, easily
queried common data system which is used to record every interaction where
a participant can be identified.
Evaluation efforts appropriately balance the need for
outcome data with the cost and staff time to accomplish them and minimize
intrusive burden on participants. In this regard, Dow has chosen to collect
minimal new information directly in the health promotion effort and to
access/merge with existing data sets to obtain necessary information for
studies. Recently, multiple existing data bases were merged to allow a
large scale, low cost, six year longitudinal cohort study designed to characterize
participants in Dow sponsored health promotion programs and determine associations
between participation and health status changes as well as health care
claims costs. This study of 11,496 employees substantiated that preventive
health initiatives are producing statistically significant health improvements
and are highly valued by the employees. An association between participation
and lower health care claims was also identified. Other internal studies
included describe examples of health issues studied over the last few years.
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