Program Description 

I. Narrative Description of Program

Goals: Goals are consistent with excellence in the provision of three defined "deliverables" to the business. These are:

• Health status improvement for Dow families 
• Positive net value for the company (cost/benefit and cost effectiveness) 
• High perceived value by Dow families (recruiting/retention, morale, Human Resource issues) 

Nature of Intervention: Health issues as directed by a thorough needs assessment are addressed through a comprehensive, menu-based approach using proven methods where available. Options include fitness centers, health libraries, screenings, HRAs, individual counseling, classes, multi-session workshops, and self-directed programs. In addition, specific referral mechanisms are set up from internal health professionals, our EAP program, and community physicians.

Target Population: Primary, secondary and tertiary prevention programs are targeted to all Dow employees, retirees, and their families.

Staffing: A central resource staff series the entire network of Dow sites. Local Dow and contracted staffing serve individual sites. Their numbers vary by need and population. A representative management team exists to drive common system development, create core guidelines, advocate at the division level, perform strategic planning, identify success measures, and assess themselves and the function of health promotion.

Funding source: The central resource group is funded through a corporate budget. Site budgets vary from $25-$150 per employee per year depending on the program maturity, staffing, facilities, and the economic climate at the site. Additional revenues are acquired via fees assessed to registrants of programs and services.